Corporate Clients-The Good, the Corrupt, and The Great Recession

Living the Artist’s Life: Updated & Revised
by Paul Dorrell

Excerpt from Chapter 10

Corporate Clients
As a dealer, I’ve been fortunate enough to work with dozens of corporations who hired me to design complex art programs for their buildings, and who in the process demonstrated terrific respect for artists.  Does this mean we carry and install corporate art?  Most certainly not.

Corporate art in the 70s and 80s tended to be a bland type of abstraction or landscape in print form, commercial in nature, often in dull tones.  It had nothing to do with the regional culture in which a given corporation was based, and did nothing to benefit the arts there.  If anything the practice of buying this stuff harmed the arts in the regions of the corporations that bought it, since it was normally acquired from a reproduction warehouse in a different part of the country, brought no investment to artists of the area, and primarily benefited the consultant who selected and framed it.  Sadly this is still taking place.

When we’re hired by a corporate client, whether in San Francisco or Kansas City, we utilize our artists where appropriate, sure.  But we also set out to discover exceptional talent in the region where each client is based.  As we create a collection that is relevant to that corporation, the employees begin taking pride in the process.  In fact we make a point of involving them.  Soon they and their employer are participating in the arts in a way they may not have before—which benefits the artists and cultural growth of the area.

I especially enjoy selecting works that relate to each client.   We did this in the case of H&R Block, and Brent Collins’s bronze Pax Mundi, which is composed of a non-intersecting Möbius strip that describes the shape of a sphere.  The design is influenced by mathematical theory.  Block is a math-driven corporation.  The relevance of the sculpture speaks for itself and we don’t need to belabor the point, though the staff at Block do love telling the story.

With each corporation, my job is to deliver the fire and passion that only fine art can bring.  When done well, this will bear a positive impact on everyone involved, both employees and artists.  The art is a sound investment that will appreciate over time, bring the firm accolades, inspire staff, and more deeply connect it to the community—at least the way we go about it.

You and your dealers can use a similar approach.  When done well, this will help artists and galleries in your area gain commissions they might not have otherwise, executing work at new levels of mastery that may have previously seemed beyond reach because the opportunity, and funding, didn’t exist.

Corporations are, or can be, a huge part of the current renaissance…

Corporate Culture: The Good, the Bad, and the Corrupt
I’ve worked with many corporations that were so open, innovative and humane they shattered all my notions of corporate evil.  They paid their employees well, provided great benefits, and encouraged creativity. This vibe emanated from the top down, where the executives were open-minded and made sacrifices on behalf of their people, voluntarily accepting reasonable rather than excessive pay so that revenue could be invested back into the company, and so their employees could realize job security.

I’ve also worked with corporations who were so petty and small-minded that all my notions of corporate evil were confirmed.  They paid their employees squat, provided minimal benefits, and stunted creativity through the oppressive regimes they’d devised.  As for voluntarily accepting reasonable rather than excessive pay, and protecting the job security of their employees, forget it.

Just as great leadership starts at the top and trickles down, so does misery.  It’s my experience that these less humane firms are run by executives who are obsessed with themselves, their possessions, and money. They reflect how the majority of the wealth in most countries is still concentrated in the hands of the few.  All countries have historically struggled against this, but lately America has been struggling and losing.  How?

In 2008, a U.S. Government Accountability Office study found that fifty-seven percent of U.S. companies paid no federal income tax for at least one year between 1998 and 2005.  It also found that twenty-five percent of U.S. corporations with more than $250 million in assets or $50 million in sales paid no federal income tax for at least one year in that same period.

In the 1940s, corporations shouldered about 50 percent of the tax burden; now it’s closer to 15 percent.  Yet small businesses like mine are hammered with disproportionate taxation that in the early years threatened to shut us down.  A lot of this disparity can be laid at the doors of the corporations that have devised complex tax shelters, which their lobbyists got passed into law through the buying of congressional influence, allowing those corporations to shirk their responsibilities while the rest of us footed the bill.

Also in the 1940s, the average executive earned roughly ten times that of a skilled worker.  Currently in many firms they’ll earn 200 to 300 times as much, which could not be better exemplified than by the billions of dollars in bonuses that are annually paid out in the financial services industry, whether on Wall Street or elsewhere.  Do those people actually earn their bonuses?  They’ve argued that they do, but I find the claim suspect when the perks are financed by people like you and me, as they were in 2008, when the Federal government bailed out over 900 corporations, including Goldman Sachs, AIG, and Bank of America.  Those companies were all broke, yet their executives had the cheek to collect their taxpayer-funded bonuses—even as many taxpayers were losing their jobs, pensions, and homes.

Consider this a moment, and the lives of excess that money goes to support—the luxury cars, multiple houses, planes, boats, wardrobes, and piles of stuff.  I mean, it’s not like the money is going to rebuild our crumbling infrastructure, improve educational standards, or help curb the cycle of poverty.  It’s merely going to feed the insatiable demands of a very small group who, by manipulating the system that made their wealth possible, have abused their privileges and in the process prevented the rest of us from attaining a general sort of prosperity that, through honest labor, should be our due.

If such a high proportion of revenue is being paid to executives at the top, how many jobs within their corporations have been eliminated to help finance this?  How many workers have been forced to perform two jobs instead of one?  How many families have been negatively impacted because both parents had to work brutal hours?  This kind of avarice undermines democracy, since it places inordinate power in the hands of an unenlightened few.

Executives of this sort even protect each other’s income, meaning that when one becomes CEO of a major corporation, but performs poorly and is forced to resign, that resignation is often accompanied by an enormous severance package—approved by a board of other executives.  Among my clients are two nationally recognized figures who were in circumstances such as this.  They were forced to walk after performing poorly, and both did so with severance packages of over forty million each.  How is anyone worth that kind of money?  And why would any exec be handed a reward when they fail, instead of being forced to hit the streets and earn their keep like the rest of us?

Paralleling this problem is the issue of individual income tax among the super-rich, which Warren Buffet, CEO of Berkshire Hathaway, addressed in a piece he wrote for the New York Times:

… while most Americans struggle to make ends meet, we mega-rich continue to get our extraordinary tax breaks…  Last year my federal tax bill was $6,938,744. That sounds like a lot of money. But what I paid was only 17.4 percent of my taxable income…
The mega-rich pay income taxes at a rate of 15 percent on most of their earnings but pay practically nothing in payroll taxes. It’s a different story for the middle class: typically, they fall into the 15 percent and 25 percent income tax brackets, and then are hit with heavy payroll taxes to boot.
My friends and I have been coddled long enough by a billionaire-friendly Congress. It’s time for our government to get serious about shared sacrifice.

I’ve dealt with executives in this class.  Many are great leaders like Buffet, using their wealth to make a real difference in the world.  Many others are not, having become just as self-serving and destructive as the Robber Barons of the 19th century…
The demonstrators in New York know the same thing.  I joined them for a day at Zuccotti Park, bought an edition of The Occupied Wall Street Journal, and went to one of their meetings at 61 Wall Street.  Attended by a combination of intellectuals and stoners, the meeting lacked leadership, an agenda, and clearly defined goals.  But everyone knew something was rotten, veiled by layers of complex financial devices like Derivatives, Collateralized Debt Obligations, Credit Default Swaps, and similar practices that enriched insiders while devastating millions of others.  They also knew that their future had been sold downstream.

What nobody knew was if they could get it back. Can all this be laid at the door of corporate evil?  Of course not.  Many entities played a role: lobbyists, members of Congress, and the corporate interests who fought for deregulation of Wall Street in the first place.  It took years to create the mess, and will take just as many to correct it.  What pisses me off, though, is that many of the culprits knew these practices would harm basically everyone who wasn’t an insider.  What pisses me off even more is that so few of them are doing time for what amounted to criminal activity.

When I negotiate with executives of this sort, I sometimes think how few of them could shoulder the load that artists do and maintain these things: humor, dignity, a face of optimism no matter how many times slapped by rejection, a heart of generosity when broke, the ability to return to your calling each day with passion despite no paycheck, and the humility to remain grateful for all you’ve been given.  Most of them would crack under the strain, especially the part about no check.  But you never betray this when you’re at the table.  You just negotiate the deal and try not to judge, even as they rape the system that made them so rich, even as their lobbyists help create policies that may bankrupt your business and family yet not their wealth.

I’ve seen how people of this ilk turn to me with dead eyes and try to get us to design something for free, so we’ll be offered a contract.  Then when the contract comes, the terms often have to be renegotiated so that my artists and I can pay our bills, send our kids to college, prepare for retirement (fat chance), support retired parents, and hopefully save a little dough.  I love the renegotiation process.  But if they can’t be reasonable?  I conclude the meeting and split.  I don’t put up with that crap, and neither should you.

As for the other type of corporations, run by executives who fill their firms with laughter, mutual respect and camaraderie, who value their employees and pay them accordingly, who value artists and pay what they’re worth, and whose parties are a blast—those are the ones I prefer working with.  The others?  I work with them too; I just don’t enjoy the process as much.

Tax Write-Offs and Related Issues
As I mentioned at the outset, you’re an entrepreneur of sorts.  And any successful entrepreneur understands how to write off all possible expenses.  The IRS, who I’ve dealt with on occasion, is actually a reasonable institution that allows the self-employed to write off more expenses than most people realize.  If you become adept at understanding the rules, you can reduce your tax bill by thousands and put that money to better use—like your kids or your next trip abroad.
Here is some basic structure:

  • File your art career as a business, likely a Sole Proprietorship.  There won’t be any need to file as an LLC until you have employees.
  • Open a separate banking account for your career once it begins to generate revenue—even if only a few thousand dollars per year.  All revenue from your career should be deposited in this account…